Podcast Episodes

“If you get your timeline pushed back, think of it as another year to make the story better.”

“We make our media the same way we make our barbecue, and that’s low and slow.”

“Your story comes from your heart, and then you structure it to deliver it in the best way.”

“People want to feel heard. If you don’t create a collaborative space, they won’t come back.”

“You don’t just present a pitch—you present a world your audience wants to live in.”

“The stories we take on as children are often the ones we spend the rest of our lives trying to rewrite.”

“It’s okay to not be okay. It’s just not okay to stay that way.”

"Most nonfiction books could’ve been blog posts—but fiction sticks with you for life."

"The drugs we've accepted in society—alcohol, nicotine, caffeine—were chosen for productivity, not well-being."

"It's not just what you say—it's how you say it. And who you're saying it to."

"You have to give yourself permission to be terrible at being a business owner when you start."

"It's not the frame of your house that makes it a beautiful home—but without it, the house falls apart. It's the same with your story."

"Social media isn’t just a tool; it’s an opportunity to co-create stories with your audience. They don't need more information. They need insights, emotion, and most importantly, connection."

"South Park’s creators cracked the code on storytelling, and their method will instantly improve your stories."

"You've got to get out of your own way. Put yourself out into the world, and just give it to the universe. Lean into the space shared with the world."

"We so rarely stop and realize when we're in good fortune. We don't understand when we're in ill fortune that we won't be there forever. It's just part of the shape of our story."

"A great story will always win and find its home and its place in the world. So get better, do better, be better. And if you're in it to win it, then you stay with it and you evolve."

"It's okay for you to use inspiration from other stories that have been there. The point is for you to know how do you tell your story differently."

"You have to show up every day and produce because you need the reps. And that is because you need the data from those reps. You can't take one shot in the dark—one stab at it with your one idea—and it not work out, and learn anything valuable from that experience."

"Once I found my way through the jungle of social media, I found that when I was authentic and spoke from my heart, it resonated with a tribe. That was my tribe."

"You're hiring me because you believe I know better, and you shouldn't hire me if you don't think that."

"All companies need chief storytellers. If you don't know where to find them, hire a former journalist."

"Variation is the first key to keeping people engaged. Visual variation, tonal variation, variation in shots, variation in speed and pace and tempo, and all of that. When you become monotonous, you become boring. When your story becomes boring, people will tune out."

"Yes, it is about you, but it's always about you through the lens of your audience. So think about that as you're crafting the Our Story section."

"I refuse to listen to the 'I need $25,000 to go make something.' You might need $25,000 to make that thing that you're talking about, but go make something else, you know?"

"The labyrinth, while it may be a metaphor for sociocultural conflicts—the choices you have to make at home in your culture in order to succeed, which have consequences—it also works as psychologically, because it's an inward journey."

"Tension is the driving force behind any good story. You need to do is understand that it is a constant ebb and flow of tension. You're increasing the tension and you're releasing the tension. That is the rhythm of storytelling. That's all storytelling is, is cause and effect."

"It was my moment in the universe to make this wrong a right, and I knew I had the skills to do it."

"The next revolution in information won't be about knowledge. It will be about implementation, because we all know so much more than we're able to put into practice."

"I just felt like we didn't have enough storytellers for brands on LinkedIn. Storytelling is the new deal and brands are lacking when it comes to writing stories. So I decided to just focus more on writing stories for brands, just to let them know that we are not doing that boring content anymore."

"Understanding and controlling the story that you tell yourself is the absolute most important story that you will tell. However, it is often the most overlooked and the most neglected story in your arsenal."

"Storytelling is about a lot of honesty and being aware that your audience, depending upon who they are and where they're from, when you say a word or a phrase, they may interpret that differently than what you think you heard."

"Persuasion is ultimately about convincing others that change is possible."

"If you can't sell your story to somebody else, you're not buying it yourself. You're trying to create stories that are valuable, and if they're not valuable to anybody else, they're not really that valuable."

"Negotiating is easy when everybody wins. So if you can create a win-win-win story in the minds of your clients or your potential clients, it is going to help you convert sales every time."

"The most important part of a conversation happens when you're not talking. If you're talking to someone and you're constantly repeating what you already know, you're doing it wrong."

"You don't learn by thinking and reading. You learn by doing and making mistakes."

"Your voice is the thing about you that's so unique, that's going to make people crave the things that you're making. It's like a fingerprint. Nobody can replicate it."

"When you tell a story and there's no Old You versus New You, then you don't have a story."