What Happens When YOU Become the Story with Elton Anderson, Jr.
“Every time you press upload, you’re telling the universe this is your part in the grand scheme.”
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What if your content wasn’t just a creative outlet, but a mirror for your transformation?
In this episode, Rain Bennett sits down with Elton Anderson—a photographer, storyteller, and founder of L10 Media—for a deep, vulnerable conversation on using storytelling to break free of the algorithm, let go of outdated identities, and build a media platform rooted in purpose.
Elton shares his own creative pivot, leaving behind a successful photography career and embracing a new chapter built around authenticity, micro media ownership, and spiritual self-alignment.
Together, they explore how to attract the right audience by showing up fully as yourself, why resistance is a sign you’re on the right path, and how to build a life and career that flow from the inside out. If you're multi-passionate, burned out by content trends, or questioning how to evolve in public, this episode will show you that your shadow isn’t something to fear—it’s where your story begins.
In the episode, you will learn to:
Embrace identity shifts as part of your creative evolution
Find your unique voice through consistent, imperfect action
Use storytelling as a tool to connect with others and yourself
Build a micro media company around your personal purpose
Reframe resistance as a signal that you're on the right path
“Every time you press upload, you’re telling the universe this is your part in the grand scheme.”
- Elton Anderson, Jr.
If you want to learn how to build a media company based around who are you authentically, this is the episode for you!
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Some of the highlights of the episode:
00:00 – What This Season Is All About and Why Elton Kicks It Off
02:20 – How to Use Positioning Without Getting Boxed In
04:35 – Storytelling as a Way to Be Fully Yourself
05:56 – Why Elton Rejects the Idea of One-Niche Creators
08:19 – Blogging, Brides, and Early Referrals Through Love Stories
10:17 – TikTok as the Start of a New Chapter
12:39 – Building a Media Company Through Trial and Error
14:42 – Specific Content That Feels Like a FaceTime Call
16:48 – The Comment Section as a Storytelling Barometer
18:50 – Resistance as a Shared Enemy and a Creative Compass
20:18 – The Bigger the Dream, the Bigger the Shadow
24:31 – From Dreamer to Builder and What That Takes
27:11 – Why YouTube Is Elton’s New Platform of Choice
28:27 – Pivoting Your Purpose Without Losing Yourself
30:50 – Letting Go of a Beloved Identity to Evolve
33:14 – Purpose Is in the Process, Not the Outcome
36:38 – Wisdom Comes From the Work
39:32 – Becoming a Channel for Bigger Ideas
41:30 – Channeled Creativity and the Genius of Sinners
43:02 – Looking Inside Instead of Out for Direction
45:03 – Action Is the Only Way to Find Your Voice
47:39 – The BE-DO-HAVE Model for Alignment
49:59 – Every Upload Is a Brick in Your Bigger Story
51:25 – Voice vs Tone and Why They Both Matter
53:26 – Using Your Background as a Creative Advantage
55:28 – The Goal Is Getting People to Tell Your Story
56:52 – Building a Platform Around Your Interests
58:27 – Final Thoughts on Freedom and the Power of Story
As always, I hope you enjoy the episode!
Rain
Follow Elton on:
For more storytelling tips and tricks,
Visit my website rainbennett.com, or
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