Why Connection Beats Consistency in Content Marketing with Renee Frojo
“Consistency is not about how often you post—it's about how consistently you show up in your message.”
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What if the key to growing your brand wasn’t pumping out more content, but going deeper with your message?
In this episode of The Storytelling Lab, host Rain Bennett talks to Renee Frojo, a former journalist turned brand storyteller, about why clarity in your narrative beats consistency in your posting schedule.
Renee breaks down how founders, solopreneurs, and startups can stop chasing viral trends and start building powerful stories that connect, convert, and scale.
From her personal evolution in content marketing to the development of her storytelling retreats and workshops, Renee shares the systems she uses to help brands mine for meaningful stories and communicate with confidence. They discuss how storytelling enhances every part of your business—from sales calls to short-form social content—and why authenticity has its limits when it comes to brand building.
If you're burned out by content creation and looking for a smarter, more resonant approach, this episode will reshape the way you think about storytelling in business.
In the episode, you will learn to:
Reframe consistency by focusing on a cohesive brand narrative rather than daily content output
Identify emotionally resonant stories through Renee’s “story mining” framework
Apply short-form storytelling techniques that stand out in crowded digital spaces
Build trust and credibility with authentic vulnerability—without oversharing
Design storytelling-driven case studies that simplify your value and deepen engagement
"Consistency is not about how often you post—it's about how consistently you show up in your message
- Renee Lynn Frojo
If you want to learn how to craft a brand story that doesn't rely on chasing trends, tricks, or hacks, this is the episode for you!
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Some of the highlights of the episode:
01:49 – Journalism Roots and Developing Narrative Intuition
03:50 – Learning Storytelling by Teaching It
06:04 – Launching a Business and Evolving the Model
08:55 – Discovering the Storytelling Niche
10:55 – Why Brand Building Is World Building
13:12 – The Gap in Storytelling for Social Media
15:18 – Storytelling for Sales, Networking, and Brand Warmth
17:12 – Create Connection, Not Just Content
18:55 – Rethinking Consistency in Brand Messaging
21:10 – Two Models of Consistency: Depth or Journey
23:09 – Consistency vs. Authenticity: Ellen, Personas, and Perception
25:25 – Defining Brand Values and Evolving Your Story
27:30 – Why Storytelling Matters in Startup Growth
29:56 – Selling the Story, Not Just the Solution
32:05 – Vulnerability in Brand Storytelling: The Right Way to Do It
34:12 – Letting the Founder Lead with Story
36:25 – Rooting for the Underdog: Why We Love a Try-Hard
37:49 – Story Mining: Renee’s Framework for Digging Deep
41:15 – Uncovering Internal Influencers Within Teams
43:00 – Turning Case Studies Into Stories of Transformation
44:50 – The Benefit of the Benefit: Clarity, Peace, Relief
46:00 – The New Narratives Retreat Model and Why It Works
48:55 – Human Connection as the Ultimate Differentiator
51:36 – What the Future Holds: AI, Humanity, and Creative Purpose
54:25 – Finding Meaning, Building Community, and Staying Human
As always, I hope you enjoy the episode!
Rain
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