Beyond Followers: Creating a True Community Around Your Brand with Cyndi Zaweski
"Social media isn’t just a tool; it’s an opportunity to co-create stories with your audience. They don't need more information. They need insights, emotion, and most importantly, connection."
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Building a supportive community as a solopreneur, artist, or small business owner can feel overwhelming—especially if you’re an introvert.
In this episode of The Storytelling Lab, Rain Bennett sits down with storytelling expert Cindy Zaweski to explore how sharing your authentic journey online can create deeper connections and real relationships, not just followers.
Cindy shares her path from journalism to marketing, the lessons she learned from burnout, and how she rebuilt her business in a way that aligned with her true passions.
If you’re struggling to find your audience, or wondering how to create content that actually resonates, this episode is for you!
In the episode, you will learn to:
Master the art and science of community building by using storytelling to create real relationships, not just followers.
Unlock the key to authentic engagement by shifting your content from information-sharing to insight-driven storytelling.
Discover the simple strategy to avoid burnout by aligning your brand storytelling with your true passions and values.
Use social media as a storytelling tool to build trust, deepen connections, and strengthen your brand’s identity.
Find the courage to pivot and evolve when your business no longer aligns with your goals—and use storytelling to make the transition seamless.
"Social media isn’t just a tool; it’s an opportunity to co-create stories with your audience. They don't need more information. They need insights, emotion, and most importantly, connection."
- Cyndi Zaweski
If you're dying to know how to have growth on social media without burning yourself out from constant creation... this is the episode for you!
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Some of the highlights of the episode:
00:00 - How to Build a Community That Supports You
01:44 - Meet Cindy Zawieski: A Storytelling Powerhouse
04:09 - Finding Your Path: From Journalism to Marketing
06:29 - The Key to Powerful Storytelling: Change & Contrast
10:36 - Using Social Media to Build Trust & Engagement
13:33 - The Psychology Behind Carousel Posts & Engagement
19:41 - Creating Content That Resonates & Builds Loyalty
28:33 - The Power of Empathy & Relatability in Storytelling
39:39 - Finding Your Brand’s Narrative & Identity
43:53 - Burnout, Pivots, and the Journey to Authentic Success
50:11 - Why Community Matters More Than Going Viral
56:54 - Final Thoughts: Aligning Your Business & Passion
As always, I hope you enjoy the episode!
Rain
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For more storytelling tips and tricks,
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