The Real Reason Your Brand Feels Disconnected

“If your company doesn’t know the story that it’s helping to tell, no marketing campaign is going to save you.”

SUBSCRIBE HERE

89f637_d322bdfaa57d4f7ea551b2879635b51c~mv2.png

Most businesses mistake their vision for a quarterly goal or a financial target, but that’s not a story anyone wants to join.

In this solo episode, Rain Bennett unpacks the critical difference between vision and mission, showing how your vision acts as the narrative North Star for your entire brand. Rain shares a clear, actionable framework based on Simon Sinek’s “Just Cause” model and explains how the best visions are resilient, inclusive, and service-oriented.

Through two powerful case studies—Patagonia and The People’s Game—Rain illustrates how a well-crafted vision can guide every part of your business, from branding to product development to internal culture.

If you’ve ever struggled to articulate why your company exists beyond just making money, this episode gives you the foundation to start telling a story that actually matters.

In the episode, you will learn to:

In this episode, you will learn to:

Define a brand vision that is resilient, inclusive, and service-oriented
Align your team and decisions around a single, powerful story
Avoid the common mistakes that make most vision statements meaningless
Use real-world case studies to guide your own storytelling strategy
Craft a vision that inspires belief, not just activity

“If your company doesn’t know the story that it’s helping to tell, no marketing campaign is going to save you.”

- Rain Bennett

If you want to learn how to craft an aspirational vision that drives every part of your business toward the world you want to build, this is the episode for you!

Loved this episode? Leave us a review and rating here:

https://podcasts.apple.com/us/podcast/the-storytelling-lab/

https://open.spotify.com/show/4lzDYE3HbAwTSmUYBXuMZp

Some of the highlights of the episode:

00:00 – Why Most Vision Statements Fall Short
01:05 – Welcome and Framing the Role of Vision
02:10 – Vision vs Mission Explained Simply
03:35 – The Power of a Guiding Narrative
04:32 – Simon Sinek’s “Just Cause” Framework
05:50 – Vision Must Be Resilient to Last
07:45 – Vision Must Be Inclusive to Scale
09:10 – Vision Must Be Service-Oriented to Matter
10:50 – Brands That Miss the Mark by Focusing on Themselves
11:20 – Case Study: Patagonia’s Vision Statement Transformation
13:30 – Living the Vision Through Product and Transparency
15:45 – Case Study: The People’s Game Youth Program
18:30 – How Their Vision Shapes Kids, Parents, and Community
20:05 – Vision Drives Growth, Not Just Messaging
20:55 – Final Reflections and How to Apply This to Your Brand