Your Brand's Growth Problem Isn't What You Think It Is with Jensen Savage

“Everybody in your organization has to be aligned… or it all starts to break down.”

SUBSCRIBE HERE

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If you’ve been muscling your way through growth and wondering why it still feels so hard, this episode is for you.

Jensen Savage, founder of Savage Growth Partners, breaks down the true cause of stagnation in business: misalignment.

In this conversation, we explore why brute force can’t scale and how systematizing your customer journey can unlock powerful, sustainable growth. Jensen and Rain dig into the often-ignored “connective tissue” between marketing, sales, and operations and show how storytelling is more than messaging and communication—it’s infrastructure.

Whether you're a founder, marketer, or small business owner, this episode will help you rethink what’s actually holding you back.

In the episode, you will learn to:

Understand why growth stalls even when you’re doing everything “right”
Uncover the unseen gaps in your customer journey that silently kill momentum
Map your marketing to metrics that matter most for service-based businesses
Build systems that turn handoffs into high-performance links
Use story-driven alignment to unify your brand from sales to operations

“Everybody in your organization has to be aligned… or it all starts to break down.”

- Jensen Savage

If you want to learn how to prevent your brand story from falling apart at the transition stages, this is the episode for you!

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https://podcasts.apple.com/us/podcast/the-storytelling-lab/

https://open.spotify.com/show/4lzDYE3HbAwTSmUYBXuMZp

Some of the highlights of the episode:

00:00 – Cold Open: Why Your Business Might Feel Stuck
01:05 – Welcome and Intro to Jensen Savage
03:14 – What Fulfillment Looks Like in Her Work
04:52 – The Human Side of Business Growth
06:46 – Learning Alignment During COVID
09:30 – Defining the Transformation You Offer
11:01 – Why Motivations Matter More Than Metrics
12:30 – Where Most Businesses Get Misaligned
14:33 – Broken Systems vs Sustainable Systems
16:48 – How to Audit and Optimize Your Resources
19:04 – Business Lessons from Connective Tissue
20:45 – Mapping the Customer Journey
22:22 – Breaking Down the Savage Growth System
24:25 – The Role of Storytelling in Business Infrastructure
26:18 – Airbnb’s Project Snow White and Storyboarding Customer Experience
28:29 – Metrics That Matter Most
30:30 – Deeper Connections Drive Growth
32:32 – How Relationships Influence Retention and Referrals
34:44 – Building Elasticity Into Your Brand
36:41 – Low-Resource Brands and the Power of Touchpoints
38:46 – Advertising with Emotional Resonance
40:10 – Always Be Advertising (Wisely)
42:08 – Feedback Loops and Messaging Evolution
43:51 – Where to Start with the Savage Growth System
45:22 – Wrap-Up and Final Reflections

Your Brand's Growth Problem Isn't What You Think It Is with Jensen Savage

SUBSCRIBE HERE

In the episode, you will learn to:

“Everybody in your organization has to be aligned… or it all starts to break down.”

- Jensen Savage

Some of the highlights of the episode:

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