What Live Storytelling Can Teach Every Brand with Corey Rosen

“When you start to look at things through the lens of story, it helps you appreciate and process what’s going on.”

SUBSCRIBE HERE

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What makes someone lean in when you tell a story instead of tune out?

In this episode, Rain sits down with Emmy-nominated TV writer, Moth champion, and brand storytelling expert Corey Rosen to break down the real tactics behind stories that actually land.

This is not a fluffy conversation about “storytelling matters.” It’s a practical deep dive into curiosity gaps, emotional stakes, visual detail, and the inner life that gives a story dimension.

Corey shares how his background in comedy, television, and live storytelling shaped the way he now teaches stories for every occasion—from keynotes and investor pitches to eulogies, wedding toasts, and brand messaging. They also get into improv, theme parks, AI, and why the future belongs to people who can create connection, not just content.

In the episode, you will learn to:

Build curiosity early so people care about where your story is going
Understand the three elements that make stories feel vivid, human, and memorable
Use storytelling to build trust before you try to persuade, pitch, or influence
Reframe everyday experiences as story material by noticing what changed and why it mattered
See how storytelling skills transfer across live performance, brand communication, and business

“When you start to look at things through the lens of story, it helps you appreciate and process what’s going on.”

- Corey Rosen

Loved this episode? Leave us a review and rating here:

https://podcasts.apple.com/us/podcast/the-storytelling-lab/

https://open.spotify.com/show/4lzDYE3HbAwTSmUYBXuMZp

Some of the highlights of the episode:

00:00 – Why facts alone make people push back
02:06 – Meet Corey Rosen and why this conversation matters
04:04 – The gold status story and finding story in everyday life
13:50 – Is there really a story for everything
17:50 – Seeing yourself as a character inside the story
21:38 – How Corey structures a story to keep people leaning in
25:39 – What makes a story three-dimensional
27:50 – Are entertaining stories and persuasive stories really different
32:43 – Young Corey and learning to go after what he wanted
37:30 – Mentors, improv, and learning to say yes
44:16 – The collaborative nature of storytelling
46:36 – How Corey uses storytelling now across clients and industries
52:23 – The unfinished stories Corey still wants to pursue
54:24 – Finishing the thing and living with what you made
57:02 – Why storytellers should pay attention to the Zola effect
59:15 – Final thoughts on why stories are everything

What Live Storytelling Can Teach Every Brand with Corey Rosen

SUBSCRIBE HERE

In the episode, you will learn to:

“When you start to look at things through the lens of story, it helps you appreciate and process what’s going on.”

- Corey Rosen

Some of the highlights of the episode:

🔗 Follow Corey on: