Embracing LinkedIn to Find Your Voice as a Brand Storyteller with Zainab Olanrewaju
"I just felt like we didn't have enough storytellers for brands on LinkedIn. Storytelling is the new deal and brands are lacking when it comes to writing stories. So I decided to just focus more on writing stories for brands, just to let them know that we are not doing that boring content anymore."
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If you're feeling overwhelmed and struggling to find your unique storytelling style, then you are not alone!
Are you constantly comparing yourself to others and feeling like you're not making any progress? Let's change that today.
Today my guest is Zainab Olanrewaju, a passionate brand storyteller, dedicated to helping businesses thrive through the power of words. Hailing from Nigeria, Zainab's approach to storytelling is influenced by the rich cultural history of West Africa, allowing her to craft narratives that deeply resonate with her audience.
Zainab's journey as a storyteller began with skepticism from others who doubted the financial viability of storytelling. Despite the initial resistance, she remained determined to pursue her passion for writing.
Zainab's conviction in the power of storytelling was further reinforced as she realized the untapped potential for brands to connect with their audiences through compelling narratives. Despite encountering skepticism regarding the relevance of storytelling in the digital age, Zainab remained steadfast in her belief.
Zainab's journey serves as a testament to the profound impact of storytelling in forging connections and enhancing brand engagement.
In this episode, you will learn how to:
Uncover the impact of storytelling on brand success and how it can elevate your business to new heights.
Explore the journey of transitioning to a storytelling career and the opportunities it presents for personal and professional growth.
Discover the pivotal role of the chief storyteller in businesses.
Understand the importance of weaving personal experiences into storytelling.
"I just felt like we didn't have enough storytellers for brands on LinkedIn. Storytelling is the new deal and brands are lacking when it comes to writing stories. So I decided to just focus more on writing stories for brands, just to let them know that we are not doing that boring content anymore."
- Zainab Olanrewaju
If you're struggling with how to optimize LinkedIn for your brand storytelling strategy, this is the episode for you!
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Some of the highlights of our conversation:
02:26 - Breaking into Storytelling for Brands
05:16 - Finding Success as a Storyteller
08:26 - How Digital Storytelling is Changing the Game
12:00 - Reaching Global Audiences: Zainab’s Experience
19:19 - Writing for Multiple Mediums: Stories, Scripts, and Posts
20:11 - How Screenwriting Helps Brand Storytelling
22:54 - Authentic Storytelling: Connecting with Your Audience
24:11 - Bad Storytelling Advice: Avoiding Engagement Pods
25:10 - Good Storytelling Advice: Finding Your Own Style
32:31 - The Power of Using Stories to Engage
34:43 - How to Use Personal Failures to Connect with Audiences
35:44 - Favorite Brands to Work With: Versatility in Storytelling
39:00 - Future Goals: Becoming a Chief Storyteller
41:23 - Building a Brand Story: Starting from the Ground Up
43:00 - Closing Thoughts on the Journey of a Storyrteller
As always, I hope you enjoy the episode!
Rain
Follow Zainab on:
For more storytelling tips and tricks,
Visit my website rainbennett.com, or
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